Kate Frost
CEO
Kate joined Pennies from Heaven in 2005 and became CEO in January 2017
Kate has led Pennies from Heaven through an ambitious growth period, increasing the number of people and organisations participating in the scheme by 50% in three years. Having spent ten years as a marketing professional and strategy director at Barclays Bank, Kate joined Pennies from Heaven to fulfil her passion to make a difference to the charity sector. Kate led the development of Pennies from Heaven across the NHS and to date NHS staff have donated over a £1m via the scheme. Much of these donations have benefited the work of NHS charities themselves.
Kate is a passionate believer that people want to give more to charity and if we can make it accessible and easy to do so then people will want to join in and will feel good about doing so.
“It is a privilege to be part of this wonderful giving scheme and work with such an enthusiastic team. Our mission is to get everyone giving their payslip pennies to charity as we believe that few of us would miss the pennies from our pay. If every employee joined in, we would raise £198m a year, plus gift aid – imagine the difference that would make. Small Change makes Big change – simple.”
When not working Kate likes nothing more that taking part in charity challenges and volunteering. From hiking the Grand Canyon, running the London Marathon, climbing Mt. Kilimanjaro, and cycling across Italy you never know what she is planning next.
You can contact Kate at kate@penniesfromheaven.co.uk
